PLEASE DON’T TELL MY MUM hoodie by PureVain blends dark humour, clean design, and premium construction into a unisex streetwear essential built for those who live a little louder!
 
Crafted from heavyweight cotton with a soft brushed interior, this hoodie features fully embroidered lettering across the chest — not print — delivering depth, durability, and a luxury finish that ages with character. The contrast embroidery pops against the deep black base, while subtle “28” embroidery on the sleeve acts as a signature detail for those who know.
 
Designed with an oversized, relaxed silhouette, this piece balances comfort and edge. Finished with custom zip on the sleeve and a double-layered hood; made for everyday wear but far from everyday basics.